MARKETING
NEWSLETTERS, targeted to customers and potential customers,
should:
Present a professional, winning image
Introduce
new services and products
Re-state
the benefits your customers receive by doing business with you
Illustrate
your strengths with testimonials from and articles about satisfied
customers
Demonstrate
the permanence, reliability and consistency of your firm
Provide useful
information that also sells
Be more informational
than sales oriented
Include a
response mechanism
Marketing newsletters, in order to be effective, should
be sent to customers and potential customers at least four times
a year.
EMPLOYEE NEWSLETTERS, targeted for
in-house distribution, should:
Explain your company's goals and plans for the future
Introduce
new staff, services and products
Present your
company in the best possible light
Educate your
employees in a non-threatening way
Improve relations
within your company
Motivate
your employees by recognizing them for achievements
Promote camaraderie
among employees
Highlight
your company's community involvement
Employee newsletters are generally distributed quarterly,
however some companies publish them bi-monthly or monthly.
ANY NEWSLETTER, no matter its audience,
should:
Be written
by professionals who know how to convey information in a highly
persuasive manner
Use proven
graphic design techniques that increase your readership
YOUR CUSTOMERS, PROSPECTS, VENDORS, ASSOCIATES, INVESTORS AND EMPLOYEES
NEED TO HEAR FROM YOU!
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