Characteristics of Effective Newsletters

MARKETING NEWSLETTERS, targeted to customers and potential customers, should:

Present a professional, winning image
Introduce new services and products
Re-state the benefits your customers receive by doing business with you
Illustrate your strengths with testimonials from and articles about satisfied customers
Demonstrate the permanence, reliability and consistency of your firm
Provide useful information that also sells
Be more informational than sales oriented
Include a response mechanism

Marketing newsletters, in order to be effective, should be sent to customers and potential customers at least four times a year.


EMPLOYEE NEWSLETTERS, targeted for in-house distribution, should:

Explain your company's goals and plans for the future
Introduce new staff, services and products
Present your company in the best possible light
Educate your employees in a non-threatening way
Improve relations within your company
Motivate your employees by recognizing them for achievements
Promote camaraderie among employees
Highlight your company's community involvement

Employee newsletters are generally distributed quarterly, however some companies publish them bi-monthly or monthly.


ANY NEWSLETTER, no matter its audience, should:

Be written by professionals who know how to convey information in a highly persuasive manner
Use proven graphic design techniques that increase your readership


YOUR CUSTOMERS, PROSPECTS, VENDORS, ASSOCIATES, INVESTORS AND EMPLOYEES NEED TO HEAR FROM YOU!

 

 
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