A skilled writer is well versed in the interviewing techniques necessary
to pursue the unique angle of every story. A writer working on a
newsletter deadline must have the ability to grasp the essence of
a story, write succinctly and write on time. Then, the writer must
be able to re-write, change the layout (if necessary) and produce
the newsletter to meet the deadline.
Once the writing is done, it is critical to design the newsletter
in an attractive, easy-to-read manner. The best writing will be
wasted with a poor design. It is one thing to have a page layout/design
program, and quite another to have the creativity to be able to
manipulate it to produce a winning design.
A well-written, attractively designed newsletter can be sabotaged
by poor photography. Polaroids and Instamatics are often the rule
for internally produced company newsletters. Un-scanned photos,
printed using old techniques, often appear washed out.
Many times you will have special artwork requirements — a
logo design, a specific graphic needed to illustrate a story, or
a corporate identity. You will need the services of a specially
trained graphics person who understands not only concepts,
use of sophisticated graphic design computer programs.
PRE-PRESS SERVICE BUREAU
When you are finished with the layout, how will you get it from
your computer to the printed page? The middle step in the process
is the pre-press service bureau. These are the people who take your
disk or camera ready artwork and produce the film of your newsletter
pages for the printer.
Do you want a quick-printed or fine commercially printed newsletter?
Will you be using a printer with a one-color, two-color or four-color
press? What kind of paper do you want? How many colors? How much
will it cost? Will your printer do a good job, on time, and at the
Is your mailing list in zip code order? Do you have a reliable mailing
house which will get your newsletter out immediately, rather than
letting it sit for several days? A good mailing house will provide
you with complete services — affix labels and sort, prepare
U.S. Postal Service paperwork for your mailing, deliver to the post
office — for a reasonable cost.
The Newsletter Guy
Handles the writing, editing, design and photography tasks for your
company, and maintains relationships with experienced graphic artists,
pre-press service bureaus, printers and mailing houses.
Saves you time and money, produces a quality publication every time,
and gets it to your target audience on time.