The Newsletter Guy
A major mistake companies make with their newsletters is misjudging
You wouldn't send a newsletter full of information
about your employees to your customers. And you wouldn't send a
newsletter about business issues to your employees.
Or would you?
Knowing what articles to put in a newsletter is crucial
to its success. Don't send the same newsletter to employees AND
customers. Here are some general guidelines about content:
Your employees want information about (1) company issues and news
that affects them and (2) other people in their company.
Your customers want (1) information about new services and products
that will make their companies more efficient and (2) information
which tells them how to make their businesses more profitable. Get
the mix right — and design it attractively — and you'll
have a successful newsletter.