The Newsletter Guy
One of the recurring problems companies have in putting together
a newsletter is lack of organization.
Frequently, the task of writing and designing the
newsletter is assigned to an already overworked employee with no
expertise and even less interest.
Consistently publishing a good newsletter —
on time, every time — requires a commitment from your top
management and a committee of people with specific assignments.
Use these tips to help you with planning your newsletter:
Draft a publishing schedule for the entire year, showing meeting
times, copy deadlines and publish dates for each issue of your newsletter.
Have a one-hour meeting with your committee before each issue to
plan all articles and artwork needed and to delegate assignments.
Make changes to your proof only once, or you won't get it out on
Find a printer who understands what you're trying to accomplish
with your newsletter and is willing to help you learn how to improve