The Newsletter Guy
Everybody is selling something. A few weeks ago I got a call from
someone I didn't know; he left only his name and phone number. I
thought he was responding to one of my ads. It turned out he was
a stock broker wanting to sell me the “stock of the month”
his firm was pushing.
Now why would I buy an investment product over the
phone from someone I don't know?
Why would one of your potential customers buy what
you're selling if you first haven't established a relationship?
The trend in these downsizing times is to develop
relationships with your current and potential customers.
You can achieve this with your company's marketing
newsletter by including articles that educate and inform, rather
Your recipients will appreciate your willingness to
share useful information— and you will take a big step toward
establishing long-term relationships with people who may give you
business for many years.