The Newsletter Guy
Got writer's block?
Don't despair. Brain freeze is not uncommon, even
to professional writers. Coming up with ideas for a regularly published
newsletter can be a daunting task.
If you write your company newsletter and are at a
loss for words, here are some ideas to get you going:
Computers: Who should
employees/volunteers call for help in a crisis?
Acronyms: What are the
common acronyms in your field/industry and what do they stand for?
Maintenance: Who performs
maintenance tasks in your organization and what is their typical
day like? What are signs of wear or damage that employees/volunteers
Cost-cutting: How can
employees/volunteers be more efficient on the job? How does management
plan to cut costs? Do employees/volunteers have ideas for cutting
Breaks: How do employees
spend their break time?
Quality: How does your
organization define quality (of either services or products)? How
are quality standards measured? What are some new techniques to
Competition: Who is
your competition and how do they affect your organization? What
are they doing?
Profiles: Focus on employee/volunteer
of the month, new employees/volunteers, customers, vendors, retirees,
Evaluation: How are
employees/volunteers and programs evaluated? How does your organization
evaluate customers, suppliers, consultants, etc.?
Legislation: What laws
and proposals affect your organization or industry?
Customers: Who are your
customers/beneficiaries and what do they do? Why do they use your
products or services?
Resources: What resource
material is available in your field? Provide reviews of current
resources. What does your library have available?
Suppliers: Who are your
vendors? How are they chosen and evaluated?