Newsletter Story Ideas if You’re Blocked

By Jeff Rubin
The Newsletter Guy

Got writer's block?

Don't despair. Brain freeze is not uncommon, even to professional writers. Coming up with ideas for a regularly published newsletter can be a daunting task.

If you write your company newsletter and are at a loss for words, here are some ideas to get you going:

Computers: Who should employees/volunteers call for help in a crisis?

Acronyms: What are the common acronyms in your field/industry and what do they stand for?

Maintenance: Who performs maintenance tasks in your organization and what is their typical day like? What are signs of wear or damage that employees/volunteers can detect?

Cost-cutting: How can employees/volunteers be more efficient on the job? How does management plan to cut costs? Do employees/volunteers have ideas for cutting costs?

Breaks: How do employees spend their break time?

Quality: How does your organization define quality (of either services or products)? How are quality standards measured? What are some new techniques to raise quality?

Competition: Who is your competition and how do they affect your organization? What are they doing?

Profiles: Focus on employee/volunteer of the month, new employees/volunteers, customers, vendors, retirees, and promotions.

Evaluation: How are employees/volunteers and programs evaluated? How does your organization evaluate customers, suppliers, consultants, etc.?

Legislation: What laws and proposals affect your organization or industry?

Customers: Who are your customers/beneficiaries and what do they do? Why do they use your products or services?

Resources: What resource material is available in your field? Provide reviews of current resources. What does your library have available?

Suppliers: Who are your vendors? How are they chosen and evaluated?


REPRINT POLICY: This article may be reprinted in your publication, company newsletter, etc., provided that you give a by-line (by Jeff Rubin) and print the following credit exactly as written. Please send a tear sheet or electronic copy:

Jeff Rubin, a former newspaper reporter and editor and instructor at The Learning Annex in San Francisco, is The Newsletter Guy, owner of the Pinole, California-based newsletter publishing firm of the same name ( He's written and designed more than 1,600 company newsletters since starting his business in 1981. He may be reached via e-mail at or by phone at (510) 724-9507.


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